Users will soon have a updated setting that enables them to reduce the volume of artificial intelligence-produced media appearing in their streams. This move comes as the company revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread rollout. This development coincides with a surge in AI content, fueled by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a label for inferior, factory-style content that is often illogical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including digital art to science explainers, and we want to offer the community the ability to adjust the amount of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The service announced that there are presently 1.3 billion videos on its app tagged as artificially created. In total, more than 100 mn pieces of content are added to the app every day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the amount of AI-generated videos they see by accessing the content preference feature in the application and choosing AI-made media. Further subjects that currently be controlled under the setting encompass politics, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to identify convincing AI-made content, and it forbids dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Furthermore, the app will now attach an artificially created tag to content made using its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2m awareness program for professionals and groups to develop learning resources about responsible artificial intelligence. This project will assist non-profit groups dedicated to teaching computer science.
Moderation Strategy
TikTok has supported its moderation strategy, following discussion over proposals to make redundant hundreds of content moderators in the UK. TikTok is expected to eliminate 439 jobs in its content moderation division in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it has to be seen by humans. The platform stated a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
